Om - Ohad Meir Yoga

Yoga & Wellbeing

#branding #logodesign

The Project

When Ohad approached me for his brand it was clear to me it would be a meaningful project.

Ohad is a dear friend and a very talented yoga teacher. He brings his whole heart into his work and is always looking to do better with anyone around him. The classes are always led with humor and have lightness to them.

These key elements of his personality led the design process and decisions throughout.

The Process

The mayuasana, the peacock yoga pose in the logo is Ohad’s signature pose. Along with his initials that are the classic yoga OM. It was clear they should be integrated in his logo.

As for the colors, purple was always Ohad’s favorite color. I chose a softer shade of purple complimented by a strong orange for good contrast giving the brand a nice kick and the ability to stand out.

The result is an icon logo that captures key features of Ohad and his work and a brand that represents his nature.